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Signal-driven outbound
Signal-driven outbound means prospecting begins with a publicly observable event that creates a legitimate reason to make contact.
Why it matters
It prevents the common failure mode where a team decides to contact someone first and then searches for a decorative reason afterwards.
Key points
- Signals can include hiring announcements, funding rounds, podcast appearances, or public workflow changes.
- The signal must be recent enough, relevant enough, and specific enough to justify outreach.
- The goal is not higher volume. The goal is cleaner judgment.